Welcome to our interview with Brad Day, the adventurous Chief Revenue Officer at Little Green Button.

With a passion for thrilling activities, you’ll often find Brad jumping out of perfectly good planes or conquering any snowy mountain on skis. But his expertise goes beyond adrenaline-fueled pursuits. Brad’s true forte lies in identifying trends and patterns, using them to craft strategies that drive new business opportunities.

Collaborative by nature, he thrives in healthy environments that encourage teamwork and growth. Join us as we delve into Brad’s unique insights and skillful approaches that continue to propel Little Green Button’s success in the ever-evolving safety technology industry. His leadership and penchant for adventure make him an indispensable figure in steering the company’s journey towards growth, innovation, and a proactive safety culture.

Brad, tell us a little bit about yourself and how you got to where you are today?

My journey started in rural Cambridgeshire, but I couldn’t resist the allure of the snowy Alps, where I spent a few incredible years before finally deciding to make Norwich my home in 2014. I’m truly proud to call this city my home.

For almost a decade, I’ve been deeply involved in the world of sales, with a special focus on digital and software-based solutions. This career path has taken me on a fascinating ride, allowing me to work across multiple sectors and connecting with people from all over the globe. It’s incredible how many different ways of doing business you can discover when you work with such diverse clients.

When I’m not immersed in my professional endeavours, I’m off exploring the world. I have a knack for finding reasons to take weekend city breaks throughout Europe, and it’s always an adventure I cherish. But my absolute favourite thing to do is snowboarding. I simply can’t resist the thrill of gliding down the slopes, especially when I’m surrounded by my friends and family during winter trips to the Alps.

Beyond my love for adventure and travel, I am also a proud father, and my family means the world to me.  Additionally, I have a soft spot for casual gaming and am genuinely enthusiastic about SaaS (Software as a Service) solutions.

All in all, my life has been a rollercoaster of exciting experiences, and I’m grateful for every moment that has led me to where I am today.

Can you describe your experience at Little Green Button? Give us an overview in the week of the life of the CRO…

My experience at Little Green Button has been incredibly rewarding. As the CRO, my primary focus is on driving revenue growth and building strong relationships with our clients. In a typical week, I engage in strategic planning sessions, collaborate with the sales team, meet with key clients, analyse market trends, and work closely with other departments to ensure a seamless customer experience. We’ve crafted a comprehensive guides designed to empower businesses in enhancing their employees’ safety. Resources range from checklists for safety in various sectors as well as a guide “Go from reactive to proactive” and a valuable 5 step frameworks for conducting dynamic risk assessments.

Little Green Button operates globally. How do you adapt your approach when working with  clients from different industries and regions? How do you tailor the value proposition to address their specific needs and challenges?

When working with clients from different industries and regions, I adapt my approach by thoroughly understanding their specific needs and challenges. I tailor our value proposition to address their pain points and demonstrate how Little Green Button’s solution can solve their unique safety and security requirements. This involves conducting market research, gathering insights, and leveraging our expertise to provide customised solutions that align with their industry standards and regional regulations.

Enterprise deals often involve complex sales cycles and multiple stakeholders. How do you navigate these processes and build relationships with key decision-makers within large organisations? 

Enterprise deals often involve complex sales cycles and multiple stakeholders. To navigate these processes, I build relationships with key decision-makers by establishing trust, understanding their business objectives, and aligning our solution with their strategic goals. I engage in consultative selling, actively listening to their pain points, and presenting a compelling case for how Little Green Button’s solution can deliver tangible value and return on investment. By showcasing our track record of successful implementations and providing references, I instill confidence in our ability to meet their specific requirements.

Can you provide examples of successful enterprise-level deals you have closed in the past? How did you identify the client’s pain points, demonstrate the value of Little Green Button ‘s solution, and ultimately secure the deal?

Effectively communicating the value and benefits of Little Green Button’s on screen panic alarm software to prospective clients requires a deep understanding of their pain points and safety concerns. I emphasise how our solution improves response times, enhances overall safety, and provides peace of mind. By showcasing case studies, demonstrating our intuitive interface, and highlighting the scalability and reliability of our platform, I convey the unique value proposition that sets us apart from competitors.

How do you collaborate with other departments, such as product development or customer success,
to ensure the successful implementation and ongoing satisfaction of enterprise clients?

To tailor our sales approach to different regions and industries, we leverage market research and customer insights. We adapt our messaging and value proposition to resonate with the specific needs and cultural nuances of each region or industry. By conducting thorough market analysis, collaborating with local sales teams, and understanding regional regulations, we maximise customer acquisition and ensure that our solution addresses the unique challenges faced by different industries and regions.

Little Green Button  operates globally with over 100,000 customers. How do you tailor your sales approach to different regions or industries?

At Little Green Button, our sales approach is tailored to different regions and industries to support customer growth. We conduct thorough market research to understand the specific needs and challenges of each region and industry. With dedicated local sales teams, we provide personalised solutions and adapt our value proposition to resonate with their priorities. We invest in localisation, industry-specific solutions, and building strong relationships with customers. Continuous learning and adaptation ensure that we stay ahead and address unique customer needs, establishing ourselves as trusted partners globally.

In your opinion, what sets Little Green Button  apart from its competitors in terms of customer satisfaction and overall user experience?

For me, its just how user-friendly, intuitive, and reliable our product is. We really offer a seamless experience for users during critical situations. We prioritise customer success by providing comprehensive onboarding, personalised support, and proactive account management.  Furthermore, our dedication to continuous innovation and staying ahead of industry trends ensures that our customers always have access to the latest safety and security solutions, solidifying their satisfaction and overall experience with Little Green Button.